10 Tips for Effective Email in Real Estate Selling
10 TIPS for EFFECTIVE EMAIL in REAL ESTATE SELLING
1. B - Begin always with a positive note
2. E - Errors on spelling and grammar must be avoided
3. S - Smile – make your Email Smile
4. D - Dwarf the negative, Giant the positive
5. A - Appreciation and courtesy must be expressed
6. A - Answer all questions with clarity. Don’t miss even one.
7. A - Arouse desire for the product – speak with advantages/benefits. Use picture attachments etc.
8. A - Action oriented - must invite action to the next selling process.
9. C - Contact numbers, license number and links to yourself must be always attached
10. S - Swiftly answer all emails (one hour from receipt is considered swift)
Most examples used herein are those involving CEBU REAL ESTATE & PHILIPPINE REAL ESTATE due to the experiences of the author in this field.
1. B - Begin always with a positive note. No matter how negative the approach of the one communicating with you, always try to find some positive approaches at the start. Examples: "I appreciate your keeping in touch" , "I'm pleased to let you know that ..." , "Thank you very much for your prompt reply" ; "Thank you for your visit at cebubesthomes.com
2. E - Errors on spelling and grammar must be avoided. This creates an impression of who you really are. Professionals strive to avoid these errors while those who are not, cannot avoid for lack of education or training. Try to use the spelling check provided by email providers such as gmail. Of course there exceptions like when you are writing in vernacular to somebody who prefer the vernacular way.
3. S - Smile – make your Email Smile. When you say for example: " I would like to inform you" it's just a flat idea that does not connote something that you are smiling, but if you say " I'm pleased to inform you" , it connotes a smile because you say that you are pleased. Other examples: "I'm happy to inform you that ..." ; " I would appreciate if you can ..." , ; "I shall be glad to hear from you"
4. D - Dwarf the negative, Giant the positive. In a conversation with a client, you can encounter problems involving complaints, blames, regrets or any situation that makes you unable to meet client's expectations. Try to minimize or dwarf the negatives that you are bombarded with, then maximize or giant the positive that your client may not have possibly considered. To soften the approach, start with acknowledging concern of the problem.
Example: a) Problem: "Location is far"
Acknowledge concern: "I understand your concern sir. And certainly there are locations nearer than this but their prices could also be much higher that could go way beyond your budget.
Dwarf the negative: "But look, the main highway is accessible by jeep and going inside is just 3-minute ride with a tricycle. Giant the positive: So you can enjoy comfortable living in your home with its affordability and accessibility Example b) Problem: "The price is quite expensive" Acknowledge concern: "It's true that price is an important factor. Dwarf the negative: But with good location, security, and with all the first class amenities of the subdivision, and yet you can apply for a long term loan Giant the positive: So you can enjoy all these features and benefits at an affordable monthly amortization.
5. A - Appreciation and courtesy must be expressed: Don't just say " This is to confirm that I received your reply and your picture attachments" say " Thank you for your prompt reply and I appreciate very much your efforts in attaching the pictures" or " I appreciate very much your efforts in complying with the documentary requirements of the developer."
6. A - Answer all questions with clarity. Don’t miss even one. Sometimes, you may encounter a lot of questions from your client scattered all over the body of their email. It's good to spot them one by one and number each of the question so your client will appreciate that you really care in every concern they have. Based on experience, some people missed some questions from clients as they simply reply with these questions unanswered.
7. A - Arouse desire for the product – speak with advantages/benefits. Use picture attachments etc.
You will be pleased to know that all the features that you ever wanted in a house can be found in the house located in Azienda Venezia. It is complete with amenities of a nice subdivision and with great ocean view. It is single detached, 2 storey, 4 bedrooms with 3 toilet and bath with a spacious garage and garden with a lot area of 188 sq.m. And yet, it's exciting to know that for a fully furnished house like this, the price is just P4,900,000 With a down payment of 30% and 70% bank financing, you can starting owning this unit. i'm pleased to attach herewith the actual photos of this house.
8. A - Action oriented - must invite action to the next selling process.
Example 1: As you have mentioned madam, that owning a house is far better than renting, how would you like to start saving your rentals as soon as possible by having that Hermoso model in Collinwood Block 2 Lot 3 reserved for you? I can hold it for you upon your advice.
9. C - Contact numbers, license number and links to yourself must be always attached. Customize your name and signature to automatically appear below, your contact numbers and your own website. You can use the settings provided by some email providers like gmail.
10. S - Swiftly answer all emails (one hour from receipt is considered swift based on experience as most clients express appreciation when they receive replies within this span of time). This is self expalanatory since most clients tend to surf to canvass from a number of websites or classified ads and the ones who replies first gets the first attention. Of course quality of response must always be attained together with speed.
About the Author
Author: Engr. Manuel R. Arengo Jr.
Real Estate Broker License No. 1185
Website: http://www.cebubesthomes.com
"A Glimpse of Guiuan, Eastern Samar" Roxcyjoy's photos around Guiuan, Eastern Samar, Philippines
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